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Video advertising

You may also want to incorporate advertising into your video delivery system, via an ad network.

In a nutshell

You'll need to work with your ad partners to migrate to HTML. Generally speaking, ad formats such as VAST and VPAID 2.0 are supported in HTML5. Many commercial video players support VAST/VPAID, such as Cedato, JWPlayer, and Video.js.

You need to ensure that your chosen player integrates effectively with your ad partner (FreeWheel, DoubleClick, etc., can answer questions and provide help with choosing a solution that works for you).

Useful tools

The IMA SDK is useful for building solutions that allow video ads to play (see also the IMA Get Started guide).

Document Tags and Contributors

Contributors to this page: chrisdavidmills, johnpallett
Last updated by: chrisdavidmills,