itemscope is a boolean global attribute that defines the scope of associated metadata. Specifying the itemscope attribute for an element creates a new item, which results in a number of name-value pairs that are associated with the element.

A related attribute, itemtype, is used to specify the valid URL of a vocabulary (such as that describes the item and its properties context. In each of the following examples, the vocabulary is from

Every HTML element may have an itemscope attribute specified. An itemscope element that does not have an associated itemtype must have an associated itemref.

Note: Find more about itemtype attributes at

itemscope id attributes

When you specify the itemscope attribute for an element, a new item is created. The item consists of a group of name-value pairs. For elements with an itemscope attribute and an itemtype attribute, you may also specify an id attribute. You can use the id attribute to set a global identifier for the new item. A global identifier allows the item to relate to other items found on pages across the Web.


Representing structured data for a movie

The following example specifies the itemtype as "", and specifies four related itemprop attributes.

itemscope Itemtype Movie
itemprop (itemprop name) (itemprop value)
itemprop director James Cameron
itemprop genre Science Fiction
itemprop name Avatar
itemprop Trailer
<div itemscope itemtype="">
  <h1 itemprop="name">Avatar</h1>
    Director: <span itemprop="director">James Cameron</span> (born August 16,
  <span itemprop="genre">Science fiction</span>
  <a href="" itemprop="trailer">Trailer</a>

Representing structured data for a recipe

There are four itemscope attributes in the following example. Each itemscope attribute sets the scope of its corresponding itemtype attribute. The itemtypes, Recipe, AggregateRating, and NutritionInformation in the following example are part of the structured data for a recipe, as specified by the first itemtype,

itemscope itemtype Recipe
itemprop name Grandma's Holiday Apple Pie
itemprop image
itemprop datePublished 2022-11-05
itemprop description This is my grandmother's apple pie recipe. I like to add a dash of nutmeg.
itemprop prepTime PT30M
itemprop cookTime PT1H
itemprop totalTime PT1H30M
itemprop recipeYield 1 9" pie (8 servings)
itemprop recipeIngredient Thinly-sliced apples: 6 cups
itemprop recipeIngredient White sugar: 3/4 cup
itemprop recipeInstructions 1. Cut and peel apples 2. Mix sugar and cinnamon. Use additional sugar for tart apples.
itemprop author [Person]
itemprop name Carol Smith
itemscope itemprop[itemtype] aggregateRating [AggregateRating]
itemprop ratingValue 4.0
itemprop reviewCount 35
itemscope itemprop[itemtype] nutrition [NutritionInformation]
itemprop servingSize 1 medium slice
itemprop calories 250 cal
itemprop fatContent 12 g

Note: A handy tool for extracting microdata structures from HTML is Google's Rich Results Testing Tool. Try it on the HTML shown here.


<div itemscope itemtype="">
  <h2 itemprop="name">Grandma's Holiday Apple Pie</h2>
    height="50" />
    <span itemprop="author" itemscope itemtype="">
      <span itemprop="name">Carol Smith</span>
    <time datetime="2022-11-05" itemprop="datePublished">
      November 5, 20022
  <span itemprop="description">
    This is my grandmother's apple pie recipe. I like to add a dash of nutmeg.
  <br />
    <span itemprop="ratingValue">4.0</span> stars based on
    <span itemprop="reviewCount">35</span> reviews
  <br />
  Prep time: <time datetime="PT30M" itemprop="prepTime">30 min</time>
  <br />
  Cook time: <time datetime="PT1H" itemprop="cookTime">1 hour</time>
  <br />
  Total time: <time datetime="PT1H30M" itemprop="totalTime">1 hour 30 min</time>
  <br />
  Yield: <span itemprop="recipeYield">1 9" pie (8 servings)</span>
  <br />
    Serving size: <span itemprop="servingSize">1 medium slice</span><br />
    Calories per serving: <span itemprop="calories">250 cal</span><br />
    Fat per serving: <span itemprop="fatContent">12 g</span><br />
    Ingredients:<br />
    <span itemprop="recipeIngredient">Thinly-sliced apples: 6 cups<br /></span>
    <span itemprop="recipeIngredient">White sugar: 3/4 cup<br /></span></p>
  Directions: <br />
  <div itemprop="recipeInstructions">
    1. Cut and peel apples<br />
    2. Mix sugar and cinnamon. Use additional sugar for tart apples. <br /></div>



HTML Standard
# attr-itemscope

See also