The HTML Title element (<title>) defines the document's title that is shown in a browser's title bar or a page's tab. It only contains text and tags within the element are ignored.

<title>Grandma's Heavy Metal Festival Journal</title>
Content categories Metadata content.
Permitted content Text that is not inter-element whitespace.
Tag omission Both opening and closing tags are required. Note that leaving off </title> should cause the browser to ignore the rest of the page.
Permitted parents A <head> element that contains no other <title> element.
Permitted ARIA roles None.
DOM interface HTMLTitleElement

Attributes

This element only includes the global attributes.

Usage notes

The <title> element is always used within a page's <head> block.

Page titles and SEO

The contents of a page title can have significant implications for search engine optimization (SEO). In general, a longer, descriptive title will perform better in Google search over time than short or uninspired titles.  Not only is the content of the title one of the components used by algorithms to decide the order in which to list pages in search results, but the title is the initial "hook" by which you grab the attention of readers glancing at the results on Google.

Note: Although the discussion here refers to Google, the concepts apply to all search engines.

A few guidelines and tips for composing good titles:

  • Avoid one or two word titles. Use a descriptive phrase, or a term/definition pairing for glossary or reference-style pages.
  • Google will typically display somewhere around the first 55-60 characters of a page title. Text beyond that will be lost, so try not to have titles longer than that. If you must use a longer title, make sure the important parts come earlier and that nothing critical is in the part of the title that is likely to be dropped.
  • Avoid special characters when possible; not all browsers will display them the same way. For example, "<" often winds up displayed in the window title bar as "&lt;" (the HTML less-than entity).
  • Don't use "keyword blobs." If your title is just a list of words, algorithms will often artificially reduce your page's position in the search results.
  • Try to make sure your titles are as unique as possible within your own site. Duplicate—or near-duplicate—titles can contribute to inaccurate search results.

Example

<title>Awesome page title</title>

This example establishes a page whose title (as displayed at the top of the window or in the window's tab) as "Awesome page title").

Accessibility concerns

It is important to provide a title value that describes the page's purpose. 

A common navigation technique for users of assistive technology is to read the page title and infer which content it contains. This is because navigating a page to determine its content can be a time consuming and potentially confusing process.

Example

<title>Menu - Blue House Chinese Food - FoodYum: Online takeout today!</title>

To help the user, update the page title value to reflect significant page state changes (such as form validation problems).

Example

<title>2 errors - Your order - Blue House Chinese Food - FoodYum: Online takeout today!</title>

Specifications

Specification Status Comment
HTML Living Standard
The definition of '<title>' in that specification.
Living Standard  
HTML5
The definition of '<title>' in that specification.
Recommendation  
HTML 4.01 Specification
The definition of '<title>' in that specification.
Recommendation  

Browser compatibility

Update compatibility data on GitHub
DesktopMobile
ChromeEdgeFirefoxInternet ExplorerOperaSafariAndroid webviewChrome for AndroidEdge MobileFirefox for AndroidOpera for AndroidSafari on iOSSamsung Internet
titleChrome Full support 1Edge Full support YesFirefox Full support 1IE Full support 1Opera Full support YesSafari Full support 1WebView Android Full support YesChrome Android Full support YesEdge Mobile Full support YesFirefox Android Full support 4Opera Android Full support YesSafari iOS Full support YesSamsung Internet Android Full support Yes

Legend

Full support  
Full support