This page provides information on caring for your app after submission.

App promotion

After you have successfully submitted your App for publication and it is published, it is now time to promote it. Create an information and support page and point it for people to find information. We have created some button assets that you can use to promote your app and link through to the Marketplace.

Receive and respond to user feedback

This an integral part of engaging users. User feedback provides invaluable insight into:

  • General reception of the app.
  • Criticisms of the app.
  • Ideas for improvement
  • Feature requests.
  • Device-specific bugs.

Positive feedback elicits buzz and faithfulness from app purchasers. Negative feedback lowers your chance to fix problems within your app.

App update process

To find out more about publishing and propagating app updates, read Updating Apps.